15 min read

Enter New Markets with a Time Clock for Small Business

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Small and medium-sized businesses are a huge untapped market for human capital management, workforce management, and payroll companies to offer a high-quality, entry-level time clock for small business within their solution. According to the Small Business Administration, nearly half the American private sector employees work at a small business. 

small business time clock

These businesses look to their time and attendance solution provider for enhancements like improved time tracking tools. By offering a high-value employee time clock for small businesses that’s high quality, durable and long lasting you’re enabling your customers to:  

  • Automate the collection of their attendance and time data 
  • Get greater benefits from your Human Capital Management solution by seamlessly integrating it with time clock attendance data 
  • Use advanced technologies like facial recognition 

You may be missing the opportunity to offer your solution to small and medium-sized businesses, even though these business owners are eager for a reliable time clock solution that works with your software.  

A single enterprise customer is a high dollar contract. Yet, you can profitably manage small and medium sized customers at scale with centralized time clock management tools When your time and attendance solution includes an attractive offer for an entry level time clock to replace an outdated legacy or time card system, you will find the small and medium sized market financially worth your while. 

Accu-Time Systems is excited to introduce a new time tracking solution that meets the needs of your needs as a time and attendance provider and the needs of small and medium sized businesses: the stride40 time clock for small businesses. The stride40 is an Android-based time clock that seamlessly provides the core time clock functions, plus advanced options like facial recognition for up to 50 people.  

Deploying the stride40 time clock for small business is easy when used in concert with ATS’ AccuCloud system. AccuCloud is ATS’s cloud-based clock management system that provides you with the centralized oversight you need to manage small business time clock deployments profitably. 

Deliver Automated Time Tracking for Small Businesses

small business time clockSmall business owners aspire to enjoy the same benefits of automated time tracking that larger enterprises demand, aiming for more accurate payroll processing and reduced overhead costs. Many available time clock options cater to enterprise needs, offering functionalities unnecessary for small and medium sized organizations, thereby driving up costs. 

For example, enterprises often have employees who work in several departments or roles. They need these employees to select a role or department when clocking in as part of their task management workflow. Small and medium business team members may pitch in wherever help is needed, but the business does not need a tracking project to record the time they spend taking on different work roles separate from their daily hours. 

With stride40, you can offer small and medium sized businesses full automation of their payroll process and all the benefits with an entry level time clock for small business that has features they need. The stride40 meets them in their budget because they won’t have to pay for extraneous, complex features designed for enterprises. 

Features Owners Want in a Time Clock for Small Business 

Small and medium sized organizations and enterprise companies do share some goals for using time clocks to collect attendance data. They want a cost-efficient payroll process that minimizes the risk of human errors. 

The features that are needed in the best employee time clock for small business to achieve this are simple and powerful. 

They want a time clock that collects the most accurate attendance and time entry data. They want a simple and reliable integration that sends this data to payroll and other workforce management solutions they might have. 

The time clock should be user-friendly and easy to use. Employees shouldn’t need to sit in a training class to learn how to use it.  

small business time clockEven for the small and medium-sized businesses that want the increased security of an affordable facial recognition time tracker, the time clock should provide users with easy-to-follow guidance on how to use the biometric time clock. The stride40 with facial recognition software includes an IDAssist module that guides employees to stand in the optimal spot for quick and accurate facial scans and verification. 

The best clock in and out system for small business is the one employees will use correctly, every time. 

Lastly, small businesses want a reliable, durable time clock with maximum uptime that doesn’t need to get replaced every two years. 

Many low-cost small business time clocks promote these features but fall short on quality. A high-quality time clock for small businesses delivers all these essential features while keeping its price budget friendly. 

Benefits of Offering a Time Clock for Small Business 


Selling a
timekeeping system for small business will be a new revenue stream from a huge market. It will do more than help your company grow its revenue. Developing your own small and medium sized market diversifies your revenue. Having a more diverse revenue stream, instead of relying solely on enterprise customers, provides your company with greater financial security. 

You will also improve customer retention by expanding the scope of solutions you can provide. For example, customers currently using mobile apps to track time may be feeling the pain of the shortcomings of relying of mobile devices. With a high quality, budget-friendly time clock for small businesses, they can look to you for the solution instead of looking elsewhere. 

Offering time tracking for small businesses that integrate smoothly with your solution enhances the overall value your solution delivers, creating happier customers. It also fosters deeper integration and reliance on your solution and your company. 

When you have an advanced, durable time clock like the stride40 in your portfolio, you have a competitive advantage against your competitors selling low quality, poorly made employee time clocks for small businesses. 

The Time Clock for Small Business Solution that Makes Your Job Easier

AccuCloud is your fast ramp into the time clock for small businesses market. Our system comes with everything you need to easily and profitably sell and manage time clocks. We set up a separate instance for each of your customers, which your team manages through a centralized oversight portal. 

You also get TimeCollect, our time clock software, pre-installed to run on the stride40. You save time, costs, and resources since you don’t have to develop your own time clock software.  If you already have an Android-based time collection software, we’ll provide you with a tool kit to port it easily to the stride40. 

small business time clock

In addition to working with any Android-based application, the stride40 is also flexible enough to meet a variety of customer reader preferences. It works with barcode readers and proximity badges, as well as facial recognition for up to 50 users. 

The stride40 is built to integrate with Accu-Time Systems Only|You ™ Face recognition software, making it easy to offer small and medium sized businesses a biometric option.  

Hands-off Provisioning Maximizes Your Profitability

ATS will handle all the provisioning if you choose. Our team builds each time clock to your customer’s configuration specifications, including integration customizations. We then ship the clocks directly to your customers. 

We make sure no one at your company ever has to handle any of the hardware. Because ATS takes care of everything, your company incurs no costs or responsibilities for: 

  • Configuring clocks 
  • Shipping time clocks  

ATS provisioning keeps the selling time clocks to small businesses simple with minimal overhead costs to our partners, so their profit margins stay wide. 

You can learn more about the ATS provisioning process here. 

Tools that Help Your Tech Team Support a Time Clock for Small Business

As part of the AccuCloud system, your teams will have access to the tools needed to scale the management and oversight of time clocks that make selling to a high volume of small and medium –sized businesses lucrative. 

One such tool is the AccuCloud web monitor. With it, your IT team will have centralized, real-time visibility into the operational and integration status of every stride40 deployed. The online portal also includes a direct support link to ATS in case your team needs assistance. This communications channel helps deliver fast response times to your team's questions. 

The ATS tech team also manages all the updates to the time clock operating system, ATS time clock software, and security patches.  We use sent-over-the-air (SOTA) updates, so your tech team doesn’t have to manage software upgrades. The ATS tech team will coordinate with your team before sending out updates.  

Our SOTA update system also ensures that your tech team doesn’t have to manage different software versions among customers or even within a customer’s deployment. 

Your tech team can learn more about AccuCloud here. 

Offering the Right Time Clock for Small Business is Smart Business

The time tracking market for small businesses offers huge potential to workforce and payroll solutions to grow their revenue. Unlocking that potential requires two conditions be met: 

  1. You can craft an attractive offer that combines quality, functionality and affordability in a clock to track employee time designed to meet the needs of small and medium-sized businesses. 
  2. You have advanced, cloud-based tools your team needs to scale service to small and medium sized businesses profitably. 

The stride40 from Accu-Time Systems and our cloud-based service, AccuCloud meets both of those conditions, delivering your company the means to tackle the small and medium-sized market and earn a significant boost to its bottom line. 

To learn more about the stride40 time clock schedule a demo with our team here.

Biometric Usage: Growing concerns over the privacy and security of biometrics are driving government regulations surrounding the definition of personal data and how to protect it. These regulations vary from country to country, state-to-state, and in some cases city by city. Most often the governing regulations are dictated based on the location where the information is being collected. It is important to understand the local regulations in the geographic areas in which you operate. If you are uncertain regarding your regulatory obligations, we encourage you to consult with your legal counsel.