9 min read

5 Reasons to Sell Time and Attendance Clocks

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No time attendance software solution is truly automated without time and attendance clocks collecting data.  

time and attendance clocksThey securely transmit work hours and other critical attendance data to your back-end system for payroll processing. It makes sense to sell time and attendance clocks with your software to provide customers with a fully automated attendance system.

For unparalleled accuracy and security, include a biometric time clock system in your offerings. Both facial recognition and fingerprint configurations offer unmatched accuracy for collecting employee hours for your customer and growing your businesses profits. 

Let’s look at five reasons why offering your customers a time clock improves your business. 

#1 Biometric Time Clocks Offer ROI for Your Company and Your Customers

Selling time clocks adds a new revenue stream to your business. You can sell them for upfront revenue, or you can lease them to increase your monthly recurring revenue. 

Whatever business model you choose, reselling time clocks is easy money – with the right partner (see reason #3). 

Selling employee time clocks also improves your customer’s ROI on your system. Without automated time tracking, your customers compromise the accuracy of their payroll processing.  

time and attendance clocks

Payroll companies know that automated attendance data is vital to ensuring payroll accuracy. Automating this process encourages companies to replace time cards or other manual timekeeping procedures with a modern time and attendance clock. 

Using time clocks to help your customers maximize their ROI on your solution deepens your relationship with them. With a tighter relationship, customers stay with you longer, increasing their total lifetime value to your company. 

#2 Improve Security with Biometric Time Clocks

Clients and potential customers desire improved solutions. Biometric time clock systems are a popular choice for enhancing security in tracking time. 

Biometric time clock systems record unique physical traits such as hand geometry or facial features. These traits are then converted into digital templates. When employees clock in, the time clock quickly compares their templates to verify who they are. 

Biometric options like fingerprint readers and facial recognition also prevent "buddy punching" where one worker clocks in for another. Using a biometric reader to identify employees virtually eliminates buddy punching.  

Tell customers that choosing biometrics saves them money by reducing time theft at their company. 

#3 Easy and Fast Time Clock Implementation 

Companies that hesitate to sell punch clocks are concerned about managing hardware for time and attendance solutions. It’s a valid concern.  

That’s why you need to partner with a time clock vendor that handles all the provisioning. At ATS, our teams will configure, test, and ship our time clocks directly to our partners’ customers. With no operational costs for handling the clocks, this revenue stream becomes even more profitable for you.  

Your time clock vendor should also make it easy to implement their time clocks at your customers’ worksites. ATS time clocks are plug and play. They only need to get installed on the wall, powered on, and connected to your customer’s network. Once that’s done, your customer’s configured time clock is ready for employees. 

With the vendor taking the lead, your customers enjoy a fast, stress-free upgrade to their time and attendance system. And your team is free to focus on your core business - your software. 

#4 Enjoy World-Class Support for Your Teams and Customers

Partnering with an experienced time clock vendor also brings unparalleled support for you and your customers. Because of our long experience in time and attendance, ATS teams have already built many automated business rules commonly requested. Your customers using one of our Android-based clocks can request any of these rules and the ATS team can deploy it to that customer in minutes. You should expect the vendor to assist your team in optimizing your customers' use of time and attendance clocks.  

ATS partners that sign up for AccuCloud, our cloud-based time collection system, get access to advanced monitoring tools that give their IT and support teams real time oversight of all ATS clocks deployed. This allows them to resolve any issue quickly and proactively. Our IT teams handle all the time clock software updates, lowering and simplifying the support burden on our partner’s and their customers’ IT teams. 

When you partner with a vendor that provides comprehensive support, it empowers your teams to provide exceptional service to your customers and strengthen those relationships. 

#5 Offer Enhanced Compliance Management  

Automated time collection will also help your customers improve their compliance with federal, state, and local laws and regulations. For example, geo-tagging every attendance record ensures those hours are properly paid and taxed based on applicable overtime and withholding laws. 

Any customer using an ATS Android-based clock can automate business rules, such as our meal break enforcement rule. The meal break rule prevents employees from punching in early from a break, ensuring your customers comply with break laws and don’t pay for unpaid break time.  

Time tracking through a time clock creates the documentation and audit trail that ensures customers have comprehensive attendance records necessary. Time clocks help organizations avoid costly fines and penalties associated with non-compliance. 

Seize the Opportunity with a Time and Attendance Clock

Your customer base wants and needs time clocks. Linking your system to an automated time collection solution boosts its worth and improves customer operations. 

Offering different types of time clocks, including biometric options, attracts a wide range of organizations. Companies from enterprise to small businesses want to fully automate their time tracking systems, including the possibility of bringing on a biometric time clock system. 

Reselling high quality time clocks, supported by the right time clock partner, is a natural evolution in your offerings.  

Ready to seize your opportunity? Contact ATS to broaden your solution’s appeal and unlock unparalleled value for your customers. 


Biometric Usage: Growing concerns over the privacy and security of biometrics are driving government regulations surrounding the definition of personal data and how to protect it. These regulations vary from country to country, state-to-state, and in some cases city by city. Most often the governing regulations are dictated based on the location where the information is being collected. It is important to understand the local regulations in the geographic areas in which you operate. If you are uncertain regarding your regulatory obligations, we encourage you to consult with your legal counsel.